The beauty industry doesn't stop and, with the advancement of technology, every year more and more innovations in the area of beauty bring unusual cosmetics and effective treatments. So it's important to keep an eye on the media!

In fact, the beauty market grew by more than 500% in recent years, even with the entire world scenario. In this sense, experts believe that people have come to see far beyond aesthetics.

In fact, consumers see beauty care as something related to health and well-being, so they look for new treatments every day! Soon, science aims to bring more and more innovations in the area of beauty.

After all, who doesn't like to try new things, right? Well then, see below what are the main trends in this market for the coming years and check out what is or is not worth it for you!

If you like to take care of your beauty and health, you certainly know about cosmetic products. But, did you know that this category encompasses much more than just creams and makeup?

Well, cosmetics are all substances and formulations aimed at human beauty. In addition, they are closely linked to the personal hygiene of the body, as well as the health and well-being of consumers.

In fact, they are all products like moisturizers, deodorants, perfumes, shampoos, lotions and many others. These items are widely consumed both in Brazil and around the world.

That is, it is of great interest to the aesthetic industry to invest in innovations in the area of beauty in order to keep up with the constant demand for new products. So, if you like news, it's important to stay tuned in the media!

First, remember that the market is increasingly demanding in terms of quality and variety of cosmetic products. In this way, the industry seeks to bring more and more novelties in order to serve consumers.

In this sense, with the advancement of technology, it is common to come across innovations in the area of beauty that are increasingly incredible. See below what are the latest trends and news on the market and stay on top of launches!

Like countless other Brazilians, you have certainly wanted or needed to dye your hair at home. While it may seem like a simple process, it can be quite messy!

However, the new product from L'Oreal promises to make the application of hair dyes much easier. This is because the device is a portable device whose bristles will deposit the pigment directly into the hair.

Colorsonic will work as a brush where color mixtures are stored. According to L'Oreal, there are 40 tones currently available, but the idea is to offer more and more options to consumers.

Now you no longer need to go to a cosmetics store to test products. With the help of technology and the new sensation of the moment, the Metaverse, you can experience products in the digital world.

But don't worry, according to the company responsible for the launch, Perfect Corp., you won't need cutting-edge technology to use the system. In this sense, any device equipped with a camera can be used.

Product options range from foundations, eye shadows and other makeup items, to accessories and jewelry. That way, you can choose what looks best with your image before purchasing the product.

Have you ever heard of sustainable beauty? Well, the term is on the rise and has been growing more and more in recent years. This shows the consumer's growing concern for the environment.

Therefore, brands are investing in innovations in the area of beauty that are ecological options in order to meet the demand. This is how more natural products appear, with compositions that reach 95% of organic ingredients.

In addition, the wave is closely linked to the more natural beauty trend. Consumers are looking for treatments and cosmetics that increasingly highlight the natural beauty of the body.

Although the term refers to flying devices, the new drone cosmetics carry only the name as a way of identifying the products' new system of action. In this sense, the idea is to deliver the assets to the exact location of action!

That is, this will facilitate the absorption of active ingredients, ensuring success in aesthetic treatments. According to researchers, our skin and organism may end up hindering the performance of some substances.

However, with drone cosmetics, the delivery of assets will facilitate product performance, such as Pro Lipo Neo. Hair loss treatment will ensure the effectiveness of assets such as Minoxidil, helping to treat alopecia.

One more of the innovations in the area of beauty that comes to stimulate natural beauty. Botox gel promises to offer the same effects obtained in applications made by professional beauticians at home.

In that sense, this version of botulinum toxin is plant-based, in addition to being non-injectable. This way, consumers can experience a temporary effect without the need for invasive procedures.

Celebrities like Michelle Obama and Kate Middleton already use the product that promises to revolutionize the cosmetics market in the world. By the way, if you like the area of aesthetics, have you thought about taking a course to work in the field?

Well, the Learncafe platform offers basic and free content that can help you better understand how this professional works. So, access our content below and see how to register!