The beauty market has always been very strong in Brazil, and it has grown even in the midst of adversities, presenting new beauty trends.

According to the Brazilian Personal Hygiene Industry Association, there was an increase of 21.9% in the demand for skin care products.

In addition, the consumer is more demanding, looking for actives and technology in innovative products!

So stay tuned as we've prepared a list of 2023 beauty trends for you to check out! See below.

First of all, with constant technological evolution, the beauty sector also invests in innovations in research, equipment and products.

In this sense, the consumer has also been increasingly demanding, driving the industry to formulate more advanced cosmetics.

In fact, people started to pay more attention to the ingredients and effectiveness of the products. This has made cosmetic actives one of the beauty trends worldwide.

But, after all, what are these assets? Well, you've probably heard of them before.

First off, if you've ever taken a look at the long list of ingredients on the back of product packaging, then you've probably seen some of them.

That's because this list contains the beauty assets that were actually used to create the formulation of that product.

By the way, many brands like to advertise the main ones on the label to get the buyer's attention.

In general, it is these assets that guarantee the results announced by the manufacturer.

They can be diverse as rejuvenation, oil control, hydration, among many others.

Although there are already a large number of these assets in the industry, investment in research causes new ones to emerge more and more.

According to experts, the market has been following some beauty trends and there are already predictions of what we should find on the shelves in greater numbers this year.

Want to check? So read on and find out!

First of all, the universe of skin care is growing, both in new cosmetic brands and in revolutionary actives emerging.

In this way, we brought some of the beauty trends that are highly anticipated for 2023 for you to start investing. Check out!

Although these are quite old assets in the cosmetics industry, it has only been in recent years that they have gained popularity.

In this sense, pre and probiotics are essential to maintain our skin's microbiota. But, after all, what is this microbiota?

First of all, did you know that there is a population of bacteria living on our skin that protects us from disease?

That's right! And these microorganisms help us keep the pH in balance, in addition to avoiding other skin problems.

However, with dryness, pollution and even soaps, this microbiota can be damaged.

Thus, ingredients such as prebiotics and probiotics help keep the skin's microbiota in balance and, consequently, protect and regenerate the skin layer.

Ingredients with metabolites, which come from fermentation and which stimulate the microbial flora are one of the main beauty trends of 2023.

Here we have another one of the beauty trends that has been on the market for a long time and has been gaining prominence lately, the acids.

In their various forms, these acids are active that bring numerous benefits when applied to the skin.

In addition, the industry has invested in more and more formulas and are bringing innovative cosmetics.

So scratch the idea that they are too abrasive from your memory! There is an almost endless variation of products these days; from the strongest to the softest.

In that sense, everyone has their benefits and can help with skin renewal, bring rejuvenation, control oiliness, and many other benefits!

According to experts, the most popular are those that cause less irritation and are ideal for most people.

So, keep an eye on cosmetics with ferulic, azelaic, kojic and ascorbic acids that are the darlings of consumers.

This molecule so requested by the skin is a fibrous protein responsible for the skin's resistance to elasticity.

That is, it ensures the mobility of skin stretching, maintaining its firmness and support, in addition to helping with regeneration and healing.

However, the problem is that our body does not produce this molecule forever and the older we get, the less it is produced by our organism.

In this way, the skin loses its elasticity, becomes more flaccid and makes the dreaded little wrinkles visible.

In fact, there are several types of collagen present in the body, and all of them have a big problem, the size of the molecules.

They are so big that they cannot reach the deeper layers of the skin. This is why many brands have invested in biostimulating actives.

In this way, the products end up stimulating the natural production of the protein, thus making a “sock” of the molecule for the future.

Although it is also a common name in the beauty industry, collagen and its biostimulators are beauty trends this year.

This applies both to cosmetics and more invasive treatments.

Even though it occupies fourth place on our list, sunscreen is still less important than any other cosmetic ingredient.

By the way, he could easily be in first place if this were a ranking of the best beauty trends of this year.

Although its use is vital for our skin, many people ended up ignoring medical recommendations and it was not very widespread in the past.

However, its use has become increasingly popular. The industry also invests in new formulas and new assets, such as protection against blue light.

In this sense, another concern that has been emerging is protection against blue radiation, the light that our electronics emit.

Thus, with the advancement of technology and the need for us to use digital devices, the alert also came to protect ourselves against its effects.

Now, the novelty is a peptide extracted from coffee that has the ability to protect us against blue light. It's worth keeping an eye on!

Well, as we mentioned earlier, excessive cleaning can cause skin dryness, in addition to unbalancing its pH and microbiota.

While the pandemic has brought a need to wash your hands all the time, it's important to remember not to take this habit to your face.

In this sense, using aggressive soaps can end up harming the skin's bacteria ecosystem, removing its protection and even leaving it vulnerable to diseases.

Thus, moisturizing actives are essential in soaps, to prevent the dermis from drying out.

Thus, one of the great beauty and cosmetics trends of 2023 is these softer and less aggressive soaps. So keep an eye on the labels!

By the way, how about investing in your diet to have healthy skin and body this year? Access our content below and see 8 foods that will promote healthier skin!