A niche that can be very lucrative is that of animals. But how to create a pet health plan? Setting up a pet health plan is a way to enter the area with something creative and demanding. See how to do it!

Incidentally, you can bet on this business in isolation or, then, along with other businesses that focus on pets.

For example, a veterinary clinic matches the health plan perfectly. Likewise, a pet shop, provided it has structure and veterinary professionals.

The possibilities are therefore countless. Added to this is the fact that in Brazil there are 139.3 million pets. That is, homes are full of them.

And the importance of veterinary care with them are known. Therefore, there is the perfect scenario to capture customers and profit.

Interested? So keep reading and see, below, how you can set up a health plan for pets efficiently and profitably. Check out all the details about this business and see how it can be a great way to undertake.

The health plan for pets is similar to that for humans. When we have health insurance, it guarantees us access to a series of previously contracted or arranged services.

Thus, we can use them without paying extra for it or, then, paying a lower amount than normally charged.

With this, we can use the plan in times of illness, for treatment purposes.

Likewise, for preventive purposes or periodic monitoring. When we talk about a pet health plan, the logic is the same.

After all, pets also suffer from diseases and conditions that weaken their health. Likewise, they need follow-up to prevent the development of illnesses and to ensure that everything is fine.

Thus, when setting up a pet health plan, what is offered is access to veterinary care without the need to pay the full amount of a consultation. On the other hand, there is the payment of monthly fees to ensure access to the services.

The value of a pet health plan is around R$ 50 to R$ 150 per month depending on the size of the animal.

Now consider countless customers who will actually only use the service occasionally. Sounds lucrative, doesn't it?

And that's what really happens. The pet health plan is a really lucrative business, as the percentage of customers who use it frequently is very low.

In addition, if you already have a veterinary clinic, you will not have to spend more on maintaining the business. 

It works in a similar way to the human health plan, as we saw above. In this case, the following basic services are generally offered:

In this way, the plan can work with co-payment, in which case the customer must pay an additional amount when using the services, in addition to the amount already paid monthly.

In this case, monthly fees are lower and the insurance guarantees a discount (usually 50%) on services.

On the other hand, when setting up a pet health plan, it is also possible to offer full coverage of services.

That is, cases in which the monthly fee is higher and there is no need to pay more when using the services.

When thinking about setting up a pet health plan, you can open a deductible for some existing insurance. From then on, it becomes a representative of that plan, which is interesting to use an image already consolidated in the market.

On the other hand, those who have a veterinary clinic can open their own plan to attract and retain customers.

For this, then, you must have physical space, as well as be a veterinary professional or have professionals like this on your team.

So, ensure that you have a place available to receive patients who will often need hospitalization and longer follow-up time.

Likewise, it is necessary to present a series of documents, as determined by the Federal Council of Veterinary Medicine:

Another possibility, then, is to open a health plan and outsource its services. In that case, you would just manage the contracts. The service is provided by professionals accredited as veterinarians.

In any case, it is essential to delimit and clarify some points such as:

Likewise, when setting up a pet health plan, it is necessary to disclose it. Therefore, use and abuse social networks, as well as spread the news among your existing customers.