Many consumers wonder if Avon is cruelty free. After all, conscious consumption is increasingly on the rise. In addition, this is a very present brand in the market.

Knowing how brands develop their products is a way to know exactly what you finance when you invest your money. And this has become increasingly important, since brands have a social role and must reflect ethical and moral concepts in their actions.

And one of the factors that weigh on this scale refers precisely to cruelty free acting or not. So check today if Avon is cruelty free and know where you are spending your money.

Cruelty free brands are those that do not use animals in their product creation and development processes. That is, they do not submit them to tests that are intended to test the harmfulness of substances to humans.

However, note that these products are aimed precisely at humans and not at animals. Still, they are not necessarily indispensable in many times, that is, they are not health treatments or other essential issues.

In addition, to know if Avon is cruelty free, like any other brand, it is necessary to know if it uses products whose manufacturers have tested on animals. That is, if the tests are done even if indirectly. In this case, the company is said to be sponsoring animal testing.

By the way, consider that the use of animals is condemnable for several reasons. For example, by using an innocent being who will suffer damage to health. Be aware that it is common for animals that do not die as a result of testing to be continually reused in new tests.

In addition, another important factor is that much research indicates that animal testing would be useless. This would occur due to the lack of complete correspondence between human skin and mucous membranes and that of submitted animals, such as rabbits.

Finally, today there are several technologies that very successfully replace animal testing. Among them are microcultures, as well as the development of 3D parts in material that mimics the human mucosa.

Well, now that you know what it really means to be cruelty free, it's up to you to know if Avon is. And the answer is positive, since the international brand changed its attitude towards the production of its products in 2019.

Until then, the brand had received great criticism for continuing to test and sponsor animal testing. According to her, this was due to the requirement that existed until then in China that all products sold there present a test certificate.

However, in 2019 that changed and it was truly a historic event in the world of cosmetics. At the time, more precisely in May of that year, the brand released a statement in which it informed the public of the change in posture.

In it, he declared that Avon is cruelty free and that this was now a reality worldwide. After all, in Brazil the company had already adopted such a posture for 3 decades. However, as of May 2019 it has been extended to the rest of the world. Check out Avon's official statement:

“Avon has just joined @PETA's list of companies working for change in the world.

What does this mean in practice? Avon, which already banned the practice of testing on animals in Brazil and other locations 30 years ago, has now expanded the practice to the whole world.

That is, Avon no longer sells products that need testing on animals anywhere in the world, including China. Avon is a company that, worldwide, does not test on animals.
This is a huge step forward for the cosmetics industry and Avon couldn't be happier to have PETA's support."

PETA, it should be noted, is the People for the Ethical Treatment of Animals, Ou People for the Ethical Treatment of Animals. It is one of the most important animal protection organizations in the world. By the way, it is the one that issues the most important cruelty free seal.

As we saw above, since 2019 Avon is cruelty free worldwide. This, by the way, is clear on the company's institutional website, where there is a specific section entitled “Respect for the rights of animals”, where this flag is demonstrated.

Furthermore, this care is already part of the core of the company. See what José Vicente Marino, president of the company in Brazil, said in an interview with UOL:

Today Avon has already won the PETA seal of cruelty free company, which helped a lot in its fame. After all, it was one of the last big companies in the cosmetics industry that still bet on this type of testing. And, in this sense, consider that the company is very relevant because it has existed for decades and is a multinational present all over the world.

With this, it is worth mentioning that today Avon is cruelty free and that this has great recognition, both by organizations and by consumers. It should be noted that until 2019, however, the company suffered serious complaints and criticism.

After all, it was inadmissible to keep testing on animals, which were finally ended in 2019. In this way, it won the PETA seal and greater relevance as a social enterprise.