More and more cruelty free brands appear on the market. Some are new, while others are being revamped to follow this trend. Find out what they are.

This is a concept that grows every day in the cosmetics and products market in general. After all, the brand's respect for life and nature are part of principles that directly impact the public.

Many consumers increasingly seek to practice conscious consumption. And that involves knowing how the products are made, which are the brand's partners, which raw materials it uses and what are its social and labor issues.

Therefore, more and more companies choose to become cruelty free brands. With that, they manage to sell in more places and countries. In the same way, they attract the public who can see there an identification of principles.

Below, then, read more about cruelty free. Likewise, check out a list of brands that respect this line. That way, see how to direct your money and how to make the best choices for your life.

Cruelty Free is the English expression whose translation corresponds to “Cruelty Free” or “Cruelty Free”. And the cruel attitude refers to the use of animals in the process of producing products and developing them.

That is, it is said that a company is cruel when it makes use of quality tests on animals. That is, it uses them as guinea pigs to understand the safety of the product for human health. This is nothing more than their use for our health.

A company that is cruelty-free does not make direct or indirect use of animal testing. Thus, it does not use them to test its products before marketing them to the public. Likewise, it does not use ingredients or technologies whose development required testing on animals.

In this way, cruelty free brands are illustrated by their respect for animal life and integrity. However, they grow every day and conquer more and more the public that is interested in conscious consumption.

By the way, know that the discussion about the absence of cruelty to animals for the development of products is not new. Indeed, it spans decades of discussions, protests and law changes.

Since 2013, for example, Europe has prohibited the importation of products whose manufacture required testing with animals or ingredients that undergo this type of test. This demonstrates how relevant this is.

But what about Brazil, how does it work? Here there is permission to use animals as guinea pigs for product testing. However, other types of tests that do not require the use of living beings are also accepted. Or at least animals.

In these cases, then, cruelty free brands bet on the use of in vitro tests. Or, they use biotechnology to produce artificial tissues, such as those that imitate human skin, gums and eyes.

However, yet another option is the use of volunteers in research. Here, despite the use of living beings, the test takes place with the consent, awareness and acceptance of the “guinea pig”.

So it's quite different than forcibly using an animal in something that might harm its health.

As mentioned above, conscious consumption is gaining followers every day. And he demands, then, that you know what you are buying and what that product involves. That is, whether you used questionable solutions such as animal testing or not.

But then, what are cruelty free brands? They get more and more plural every day. Thus, there are Brazilian and foreign brands that can offer you products without requiring them to undergo animal testing.

To identify these brands, look for a seal on their packaging. The rabbit is the main animal used as a symbol of the absence of animal cruelty. It is he, for example, that PETA uses to indicate this status.

So, see if the product you are interested in has certification from a serious organization. In addition, among the main ones are Cruelty Free International, Peta Approved and Choose Cruelty-Free.

Also, be sure to check out this extensive list of cruelty free brands we've prepared.

With it, you make the best choices and ensure that your consumption reflects your principles, as well as that you finance only projects and products that represent you. Look: