How about knowing the aesthetics market trends for 2023? The beauty industry is one of the fastest growing in the world. In addition, Brazil is considered the second country that most performs aesthetic procedures!

So, it's important to keep an eye on what's new and what are the consumer profiles that will stand out the most next year.

So, if you are in this business, you can incorporate changes and plan new services and products to offer in your clinic. In this way, you can attract more and more customers.

Also, check out our list and find out what aesthetic trends are coming to the market in 2023!

First, it is important to point out that the area of aesthetics has a large field of action. Thus, those who work in this area can offer a number of different procedures.

That is, facial procedures, body treatments, massages, hair treatment, among others. Esthetics are increasingly focused on the individual and less on group characteristics and generic procedures.

So, be aware of your customer as an individual and what their needs are. This involves not only procedures, but also the use of products!

After a few troubled years in the world with the pandemic, new profiles and demands from consumers are emerging in the aesthetics market.

Thus, it is important to be up to date and informed so as not to fall behind in the services you offer. Now yes, let's find out what trends in the aesthetics market for the beginning of 2023!

Although it may seem absurd, until a few years ago all cosmetic procedures for the skin were only aimed at fair skin tones.

Thus, there is an increasing demand for treatments that take into account all types and colors of skin.

So, it is essential that you work with diversity in your clinic. Incidentally, this is a great differential and will continue to be in 2023!

Another highlight in trends for the aesthetics market are procedures that emphasize the natural beauty of each individual.

Most prefer minimally invasive procedures. In this way, the ideal is to focus on natural treatments to combat wrinkles and expression lines and other signs of aging.

By the way, this is a trend that comes along with skinimalism. That is, accepting one's own appearance and enhancing its characteristics instead of trying to change them.

Thus, following the same line as the previous topic, there is the use of sustainable and vegan products. This is a big trend for the beauty market next year.

But what does it mean? In a practical way, people are increasingly looking for products that do not harm the environment. In addition, cruelty free products are increasingly important, as well as vegan ones. 

Remembering that the difference between the two is that cruelty free do not test on animals. On the other hand, vegans do not use any animal products in their formula.

On the other hand, this is a style that mixes cosmetics, procedures, technology and digital effects.

People who follow this trend want to explore aesthetics in an artistic way. By the way, this has everything to do with the metaverse and digital expression.

Although still little discussed, this is certainly a trend for the market in 2023.

As intimate care becomes less and less a taboo subject, procedures in the intimate area are trends in the beauty market for the coming year.

Thus, both intimate rejuvenation and discoloration and waxing are increasingly on the rise!

Thus, following the preference for more natural looks, this is a technique that promises to remain high among the aesthetic trends of 2023. Thus, the purpose of this procedure is to revitalize the skin.

This procedure is performed with a dermapen and injects hyaluronic acid into the body. This stimulates collagen production and keeps the skin more revitalized.

Thus, the objective is to make the skin more hydrated, alleviate wrinkles and expression marks and lift the injected area.

Chemical peeling is another darling that seems to remain among the aesthetic trends on the market.

This procedure is easily performed and consists of removing the most damaged and superficial layer of the skin. In this way, this allows for the emergence of smoother skin, without blemishes and some lines of expression.

This is a procedure that also has a lot of room for growth in the aesthetic market in 2023. Thus, they consist of the application of botanical enzymes that end up emptying the fat cells.

That is, you must perform this procedure on localized fat regions with the aim of destroying excess volume.

It can be applied to the face or other places on the body that may need it. Incidentally, this procedure is widely used in the jowl region.

The new aesthetic market trends for 2023 are at full steam! So, now that you already know what some of these trends are, how about discovering a way to study different aesthetic subjects?

Thus, Estética Experts gives you access to different courses in different areas of beauty. You pay for platform access, so you can enjoy all courses. There are over 40! 

You will learn topics such as Biosafety, Cosmetology, Electrotherapy, Body Aesthetics, among many others.

So how about finding out how to subscribe to this platform and empower yourself to take advantage of the 2023 trends? Click on the link below and have more information!