How about knowing the cosmetics trends for 2023? The fact that the beauty industry is growing a lot around the world is already widely publicized. By the way, in Brazil, this is one of the biggest markets for aesthetics!

So, if you work in this area, it's super important to be aware of the trends of the moment, what are the types and styles of cosmetics that are being most used and publicized out there.

So, to stay up-to-date with the news and already plan your year 2023 professionally, check out our list and find out which trends are emerging for the market in 2023!

First, it is important to point out that the area of cosmetics is quite comprehensive. Thus, you can look for products with different functions for different skin types and people.

That is, if you work in a salon or beauty center, it is important to know the trends in the cosmetics market in 2023 to know which products to use for clients.

Also, many people make their own products! If that's your case, these tips may be ideal for knowing what to produce next.

Cosmetics range from skin moisturizers, massage oils, makeup of various types to hair products! So, let's get to know some of the trends that this market seems to put before us in 2023?

So, do you want to know what are the novelties that promise to revolutionize the market this year? Check out the new cosmetic trends below and enjoy!

This is one of the biggest trends for cosmetics in 2023. Thus, more and more people are looking for sustainable options that do not harm, pollute or damage the environment.

In this way, there is an increasingly emphatic search for products that are vegan and cruelty free. But, did you know that the two types of cosmetics differ from each other?

In the case of vegan products, they are products that do not contain anything of animal origin. On the other hand, cruelty free products are those that do not have ingredients that have been tested on animals!

In addition, the concern with cosmetic packaging is another point that is starting to emerge. So, keep an eye out for products that cater to these brands. By the way, you can check out a list of cruelty free cosmetics! 

Another of the 2023 trends is also allied to the sustainability line, which is the case of natural cosmetics. Here you can search for hair and skin products, for example.

The focus of this product category is to avoid chemical components. So, natural products with a more basic and simple style, such as sunscreens, moisturizing creams for the skin and hair are a good choice.

But rest assured! There are makeup products that are also in this more natural and sustainable line. What matters is avoiding the excess of artificial products in contact with the surface of the body.

Stress and fatigue are two sensations that are very present in people these days and the excess of it affects the appearance of all people. So, thinking about it, cosmetics for the eye area are on the rise.

That is, the objective of this product is to try to alleviate the results of sleepless nights and the nerves that affect a large part of the population. Thus, softening expression lines and dark circles are the great objective of these cosmetics.

Stress produces cortisol, which causes skin inflammation. This, in addition to wrinkles, causes sagging and stains. So obviously it's important to try to combat these negative changes.

Thus, products with active coenzyme Q10 and Alpha Lipoic Acid are on the rise, look for more about these dermatological cosmetics.

Thus, trying to combine sustainable ideas and natural cosmetics, one of the trends of 2023 emerges, which are minimalist cosmetics.

In minimalism, the tendency is to reduce the effects of excess products on the body and the environment. So, in a way, the focus is on looking for products that are multifunctional.

That is, products that solve more than one problem at the same time, such as foundation sunscreens.

Another example of cosmetics that follows this line is skin shielding, which already acts as protection, leaving make-up waterproof, longer lasting, but still works as a thinner!

On the other hand, despite the lighter style we are seeing so far, another type of product appears as a trend in 2023 for the cosmetics area, the dermo-illusionists. 

This is a style that mixes cosmetics, procedures, technology and digital effects. Here, the objective is to explore the area of aesthetics and cosmetics in a more artistic and daring way. So self-expression is key.

In this way, some products that have more vibrant and exciting colors and cosmetics that inspire and strengthen the creativity and individuality of each one.

Some examples can be the famous clown make-up, in addition to own nail polishes or even fake blood!

Furthermore, to complete our list, this trend for the cosmetics market in 2023 is related to the simplicity of products, with a strong focus on self-care.

Thus, skin cleansing products, such as tonics, moisturizers and specific soaps are cosmetics on the rise to generate more well-being and health for the skin and body in general.

Thus, in line with other trends we have pointed out, it can be seen that skinmalism is one of the biggest trends when looking for cosmetic products in 2023.

That is, smooth skin coverage, accepting and embracing the specific characteristics of each person's body and skin. It's not interesting?

Cosmetic trends for 2023 are quite varied, but the focus on skinmalism and more expressive or artistic makeup is noticeable!

So, now that you know what some of the product and style trends are, how about getting to know other possibilities? So, if you want, you can get to know Aesthetics Experts.

This is a platform that gives you access to different courses in different areas of beauty. You pay for access to the site, so you can enjoy all the courses. There are over 40! 

You will learn topics such as Biosafety, Cosmetology, Electrotherapy, Body Aesthetics, among many others. So, expand your universe of work! Access below and check out everything about Aesthetics Experts!